QuestionsCategory: SA-540In brand valuation vs construction contract ex.please explain the point lenght of time period
1 Answers
RaviRavi Staff answered 6 years ago

When we make estimates we have to think about future performance / outcome of items. if long time frame of future is considered then uncertainty is more as predicting long time frame is difficult.
i brand valuation company may predict sales of next 10-15 years
in construction contracts it may be of next 2-3 years
hence in brand valuation uncertainty is more